The BBC now reaches 111 million people across all
media platforms in Africa via the BBC World Service, the BBC World News TV channel and bbc.com as
well as the international development charity BBC Media Action. The BBC provides content in Arabic, English, French, Hausa,
Kinyarwanda/Kirundi, Somali and Swahili across the continent and to diaspora
audiences around the world. African audiences make up the largest share of the
BBC’s global audience for its news services which currently reaches 320 million
people.
The dedicated BBC Africa hub, which
delivers content for sub-Saharan Africa and diaspora audiences, brings
news and features in inventive, accessible ways such as via the daily Africa live page
and bbcafrica.com as well as regular TV and radio bulletins and
programmes. In addition the BBC reaches a new online audience via many
social media outlets and mobile platforms, creating clickable and shareable
content delivered by its reporters across Africa. These include Twitter, Facebook, Google +, Instagram, Soundcloud and YouTube.
Tim Pemberton, BBC
Africa Executive Editor says: “We are committed to Africa and
the African audience and are proud of the array of talented
broadcasters that we have working for BBC Africa. We are dedicated
to the impartiality that makes us stand out from other
broadcasters and it is wonderful to see the audience responding to this. The
continent has a new, young, switched on generation and the BBC will continue to
be at the heart of new media and digital innovation.”
There have been notable increases in audience
numbers for the BBC’s African language services in the past year. The
biggest has been for BBC Hausa which now reaches a weekly
audience of 23.3 million - an increase of 5.2 million from last year.
The new BBC’s Global Audience Measure of two
African countries also show impressive new figures. In Uganda, 1
in 5adults (15 and older) consume BBC content each
week - this is an 11% rise in the percentage of the population
reached by the BBC on a weekly basis. In Sierra Leone, the BBC
World Service Group reaches 65% of the population.
2016 global weekly audience figures for the
BBC Africa hub on all platforms:
BBC Afrique –
14.8 million
BBC Great Lakes (Kinyarwanda/Kirundi) – 3.2 million
BBC Hausa – 23.3 million
BBC Somali –
3.6 million
BBC Swahili –
17.2 million
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