The International Press Institute (IPI) is impressed with the manner the media industry in Zambia is operating.
IPI Acting Director Alison McKenzie noted that the media in Zambia seems sophisticated and has a rich diversity of journalists, most of who have tried their best to uphold the journalism code of ethics.
She was speaking at a press briefing held at Southern Sun Hotel in Lusaka today.
Ms McKenzie however appealed to the Zambian government to allow the Zambia Media Council (ZAMEC) to put into operation a self regulatory system for a minimum period of one year to assess the effectiveness of voluntary media regulation.
She noted that voluntary regulation would work in Zambia under the ZAMEC constitution because of the inclusive process by which it was created, saying both private and public media were included.
The IPI Acting Director said following productive talks with journalists, their institutions and the Minister of Information, there is need for greater understanding between the ministry and the media fraternity on the value of self regulation.
She urged government to seriously review measures already adopted by the media to address government concerns that the proposed voluntary council will not be able to enforce its self-imposed regulations.